The Free Lance-Star has created a step-by-step course of action to help you plan an advertising campaign that generates the results that you are looking for. You may use this tool with the help of your Advertising Representative, or on your own.

Step 1: Your marketing plan

• Who is your Target Market?
• What is your unique Positioning Statement?
• What is your Marketing Strategy?

Step 2: Learn more about your customers, potential customers, business, and your industry by evaluating national and local research

• Learn more about our local Fredericksburg Area Market
• Learn more about a specific industry

Step 3: Establish strategic advertising plan essentials

• Decide what your advertising plan should accomplish, based on steps 1 & 2. Determine clear marketing objectives
• Establish your ad budget
• Based on the market analysis, determine which media options will be best for your business

Step 4: Pick The Free Lance-Star products

• The Free Lance-Star gets you results
• Learn more about our products: their reach, editorial content, and publishing dates.
• Match your business needs with our products, and you will get results

Step 5: Formalize your advertising plan

• Speak with a Free Lance-Star Advertising Representative regarding your results from steps 1 – 4. Your advertising representative will help you develop your advertising plan.
• Learn more about the services that The Free Lance-Star has to offer to help save you time and money.
• Learn about design service’s production guidelines and requirements for electronic delivery.
• Review our advertising guidelines for deadline information, contract regulations and copy layout.

Step 6: Follow up

• Discuss your results with your advertising representative. You may want to make enhancements to better your results.
• Continue to partner with your advertising representative to ensure that you are getting the best results for your advertising dollar.