Successful companies have marketed themselves to be successful. At the same time, the opposite is also true. Marketing guru Al Ries says, "Billions of dollars have been wasted on marketing programs that couldn't possibly work." Using proven practices is very important to the success of your business. There are a few steps that you can take to create an effective marketing program for your business.

• Identify your Target Market Audience
• Develop a Positioning Statement that distinguishes your business from the competition
• Build a Marketing Strategy based on your company's strengths and the current market conditions.
• Determine your Marketing Objectives