The three main ways to select a target group of customers are:

• Demographic – age, education, income level, occupation, gender
• Geographic – specific geographic area
• Psychographic – lifestyle characteristics such as hobbies, interests

Examples:
DEMOGRAPHIC
Men, age 18-24
College graduates

GEOGRAHPIC
Fredericksburg Residents
Zip Code 22407

PSYCHOGRAPHIC
Exercisers
Sports fans